Golf retailers have seen firsthand the growing interest in golfing. Most have enjoyed significant increases in sales the past few years, include: golf clubs (especially, the best golf clubs for beginners), golf balls, golf bags, etc. Golf is known as the sport grows in popularity and more and more women are hitting the links. That increase in female golfers has led to the opening of Denver’s first golf store for women, “Golf for Her” in Englewood. The store has been open for little more than a month but its golf classes already are booked up through the spring and business is brisk.
“There’re more and more women golfing every year,” said co-owner Lisa Busch. “It seemed to my partner and me that the time was right for something like this.”
Golf for Women
Busch and Melissa Germany, the store’s other owner, golfed together in a Ladies League at Meadow Hills Golf Course. Women golfers at Meadow Hills often complained that they had a hard time finding women’s clothing and other items at existing golf stores.
“One of our friends said what we really need is a golf store for women,” said Busch.
The idea snowballed and Busch and Germany soon found themselves in partnership, doing extensive demographic research and putting together a marketing plan.
Golf for Her carries an extensive line of clothing for women golfers, with brightly colored skirts, blouses, shorts, and pants. The styles range from traditional to avant-garde.
With rich green carpets and ornate wood trim, the store has a comfortable, clubhouse atmosphere. Golf for Women also stocks a full line of clubs and magazines, books, videos and golf shoes. Much of the merchandise has a distinctly feminine feel, including golf bags with bright floral patterns and club covers that look like stuffed animals.
Golf instructor Ann Wolta gives classes and personal instruction in the back of the store on an indoor putting green and hitting the net.
The Cost of Beginner’s Package
A beginner’s package which includes golf lessons and a personalized clinic costs $185.
“We have men calling us and saying, ‘My wife wants to learn but she’s intimidated by a male pro workforce,” said Busch.
The sense that golf is largely a man’s sport keeps many women from getting a start. Busch and Germany believe some women beginners are afraid men will laugh at them on the course. Their store and training program are designed to reassure them.
“There’s always been a lot of women interested in golf, but they were intimidated by the male-dominated sport,” said Germany.
With more whom workforce, Germany said many women want to learn the sport so they can take clients out to play.
“The women want the good old girl’s network,” she said. “They want to network with other women.”
Women also enjoy the social aspects of a sport that is open to older people and even people with disabilities.
“The camaraderie of the women’s leagues is wonderful,” Germany said. “In our league, we have a lot of women in their 70s. It’s a universal sport, anybody can play golf. A lot of women also want to play with their husbands.”
The entry of women into the golfing world has been noticed by the golf supply industry, which has expanded clothing and gear lines for women. Golf For Women magazine also has played a role in highlighting the role of women in the sport.
Other golf retailers also have seen the growing interest in golf among women.
“We’ve been here for 10 years and our business has doubled every year,” said Dave Williams, manager of Colorado Ski & Golf in Aurora. “There’s an increase in the number of golfers, both men, and women. But there is more of an increase with the ladies.”
Most golf retailers in the metro area have seen an increase in customers and in retail sales. They attribute this to the coming of age of the baby boomers, many of whom are now in their 40s and looking for less strenuous sports, as well as the new interest in golf among women and adolescents.
Gary Rauth, the owner of Golf USA in Littleton, said 10 percent of his customers are new to golf. He estimates that 40 percent of his customers are women.
“They ask for advice on lessons and equipment,” he said. “With the women, their friends all play so they want to play. Couples also want to do something together.”
Felicia Taylor is a professional golfer. She interested in sharing her knowledge and many helpful lessons for beginner golfers. You can come and read more detailed tips, tricks on her website. That can help you improve your golf skills and enjoy your game.